jackddeal ain't America great..the number one TV show is Desperate Housewives and the network TV execs still wonder why viewers are switching to cable 07:01 AM May 16, 2008 from web

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The Professional Touch Quality Auto Body Repair, Serving Scotts Valley and Santa Cruz since 1985, 203 - B Mt. Hermon Rd, Scotts Valley Karl Ryan owner www.proftouch.com

Jungletraders furniture, masks, statues from ancient African hardwoods like Rhodesian Teak and Lebombo Hardwood located at 5400 Scotts Valley Drive Suite B, Scotts Valley, CA  www.jungletraders.com

Cruz'n Cellular 266 Mt. Hermon Road Q, Scotts Valley, CA 831-430-0663 Verizon,  AT&T, T-Mobile Sprint-Nextel, Sirius Radio, Metro, Unlocking Sevices and Payments.  Sales, service and cell phone consulting. 

We knew this downturn was coming over a year ago.  We know other companies throughout the country and they started having sales drops way before we did.    Some say we are isolated from those bad effects and that is just not true; we just get the effects later.   --Tom Demeo, Tile and Marble Outlet, Santa Cruz and Watsonville, California

On his own, however, he developed a passion for the perils of the hunt almost as great as his yen for acquisition -- or as he puts it in the "Temple of Doom", "fortune and glory".  --Gene Seymour of Newsday in www.mercurynews.com

Some people think so many things;   So many things that are not so; Never mind their taunts and stings; You and I, dear -- know. --Ruth Mason Rice

We remain optimistic no matter what.  If we have a slight dip, well that is business.  Overall we keep growing though at a controlled pace.   That is why we are so optimistic about the future.  --Gina Lyons, Lyons Marble and Granite, Watsonville and Santa Cruz, CA www.lyonsmarble.com

Do what you will, but not because you must.  --Zen Koan

A genuine word of kindness is often the best lever to raise a depressed spirit to its natural level.  The art of saying appropriate words in a kindly way is one that never goes out of fashion, never ceases to please, and is within the reach of the humblest.  --Arthur Helps

I didn't want the brand to die so I bought the company.  --Mary Cody, Polar Bear Ice Cream, Santa Cruz, California www.santacruzpolarbear.com

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Are you content where you are with your company's "lowered expectations"?  Read my business article "The Business Analysis: Why Your Company's Future May Depend on It" on my reseach blog at www.jddeal.com. Deal Business Consulting at 831-457-8806.

Lyons Marble and Granite, Watsonville and Santa Cruz, CA  granite, slate, porcelain, marble, soapstone, Vetrazzo, Ice-stone in tiles, slabs, custom, pre-cut granites. Gina Lyons www.lyonsmarble.com

Wingwalkers Baking Company www.wingwalkersbakingcompany.com bakes delicious cinnamon roll, coffee and cream, walnut and ginger and coco-choco chip cookies.  Distributorship inquiries welcome.

Polar Bear Ice Cream, Manufacturing and Wholesale, Harvey West Park, Santa Cruz, CA Contact Mary Cody for distributorships.   www.santacruzpolarbear.com

The Professional Touch Quality Auto Body Repair, Serving Scotts Valley and Santa Cruz since 1985, 203 - B Mt. Hermon Rd, Scotts Valley Karl Ryan owner www.proftouch.com

Jungletraders furniture, masks, statues from ancient African hardwoods like Rhodesian Teak and Lebombo Hardwood located at 5400 Scotts Valley Drive Suite B, Scotts Valley, CA  www.jungletraders.com

Cruz'n Cellular 266 Mt. Hermon Road Q, Scotts Valley, CA 831-430-0663 Verizon,  AT&T, T-Mobile Sprint-Nextel, Sirius Radio, Metro, Unlocking Sevices and Payments.  Sales, service and cell phone consulting. 

The true art of memory is the art of attention.  --Johnson

As it relates to training and development, community involvement and human resources should work together to determine which skills can be enhanced by volunteer service; which volunteerism opportunities can help deliver results; and how the outcomes can be measured, just as one would with other training investments.  --Teresa Briggs in www.mercurynews.com

From what I see now, Clinton seems to have a stronger path to the electoral college today.  --Superdelegate Chris Stampolis

Retired but busy.  Wireless but easy.  Verizon

Stop talking, start doing.  www.ibm.com/dna

I'd have to take another fresh look at Obama.  I know it's a fresh face and change,but I'm not really sure of what is really behind that.  Could it be fluff? --Superdelegate Avygail Sanchez

The number of fat cells in the body is set by the end of adolescence and never changes.  Gaining or losing weight only changes the amount stored in each cell.  The research suggests why it is so hard for overweight people to keep off the weight they have lost.  --Betsy Mason, Medianews

When the facts change, I change my opinion.   What do you do sir?  --John Maynard Keynes

Scents have an uncanny ability to trigger memories because they are the only sense that directly connects to the part of the brain that stores emotional memories and new research suggests that they may also consolidate new knowledge and facilitate learning.  --Andrew Weil at www.drweil.com

The Internet is routinely used when making buying decisions, but its influence is small compared to offline channels such as friends and sales personnel.  --Associated Press

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Not sure why your company or business is not performing as you expected? Are you content where you are with "lowered expectations"? What are your competitors doing that you are not? A good business analysis includes management, human resources, operations, sales, marketing and technology. Find out what you need to know and not just what you want to hear from an objective outsider that is not your employee, friend or family. Google the article "The Business Analysis: Why Your Company's Future May Depend on It" for more specifics. Get your results within five business days. Contact Jack D. Deal at 831-457-8806; research blogs at http://www.jddeal.com and http://www.freeandinquiringmind.typepad.com

Wrong. Midwestern bigotry, idiocy, and ignorance have NEVER been the values of America. --CNN political blog

Imagination rules the world.  --Napoleon

There is no happiness in having and getting, but only giving.  Half the world is on the wrong scent in the pursuit of happiness.  --F.W. Gunsaulus

Nothing is difficult if you divide it into small jobs.  --Henry Ford

It is true that everything in this life is transitory and filled with uncertainty, but it is lamentable that anyone should ignore this fact and keep on trying to seek enjoyment and satisfaction of his desires.  --Dendo Kyokai

A character is a perfectly formed will.  --Novalis

He who is firm in will moulds the world to himself.  --Goethe

Fortune, to show us her power, and  abate our presumption, seeing she could not make  fools wise, has made the fortunate.  --Montaigne

The human mind is an aggregate of causes and conditions.  It is in constant change.  --Dendo Kyokai

In a hierarchy, every employee rises to his level of incompetence.  --Laurence J. Peter

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Having problems with your current marketing plan? Are you certain your plan is outdated and needs an upgrade? Getting less and less ROI return on investment for your marketing dollar? Does your competitor's marketing plan seem better than yours? The good news is technology has allowed the small and medium sized company to compete in the global and regional marketplaces. The bad news is your direct and indirect competitors are already using these technologies or are thinking of using them. Where do you start? First, look at your business and marketing model and strategy to make sure you are on track. Next assess your specific tactics to reach your marketing goals. For more information contact JD Deal Online Marketing at 831-457-8806

As Nazi tanks crossed into Poland in 1939 an American senator declared: 'Lord, if only I could have talked to Hitler, all of this might have been avoided.' We have an obligation to call this what it is — the false comfort of appeasement, which has been repeatedly discredited by history." --George Bush quoted by www.cnn.com

Those working class blue collar voters that Sen. Clinton and Sen. Obama are trying so hard to woo have suddenly become  fair game for Sen. McCain.  This presidential campaign gets more fun everyday.  --Kirch DeMartini

To suggest any white voter is racist because the individual does not see Obama as the best candidate is another form of racism.  --John Lowery

Obama tried, not for the first time, to deflect and counter criticisms by articulating his view of foreign relations,  one in which military might is accompanied by diplomatic engaging with all countries, including enemies. --Larry Rohter, NY Times

He has the deed half done who has made a start.  --Horace

You can actually handle dragonflies with care and release them unharmed, whereas it is virtually impossible to do that with butterflies.  --Martin Reid

Superfluous wealth can buy superfluities only.  --Thoreau

There is only one success -- to spend your life your own way.  --Christopher Morley

I just don't get it.  They appreciate my sense of independence, then scold me for thinking outside the box.  --Vic Lee in Pardon My Planet

Gay marriage?  I'm all for it.  I think everyone should have the right to be miserable.  --Tom Krassowski in the www.mercurynews.com

By the way, we are still way ahead of you over here in France where it is legal to wed a dead person (no kidding.)  --Patrick Mattimore

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A weed is a treasure and a treasure is a weed.  --Zen Koan

Lori Drew of Suburban St. Louis, Mo. who allegedly helped create a MySpace account in the name of someone who didn't exist to convince young  neighbor Megan Meier she was chatting with a 16 year old boy named Josh Evans, was charged with conspiracy and fraudulently gaining access to someone else's computer.  Megan hanged herself at home in October 2006, allegedly after receiving a dozen or more cruel messages, including one stating the world would be better off without her.  --Linda Deutch from Associated Press

The governor is fond of saying that California's government does not have a revenue  problem it  has a "spending problem".  It's time for him to change his mantra, or at least admit that, after all these years, the problem is now his own."  --Daniel Weintraub, Sacramento Bee

Whatever strengthens and purifies affections, enlarges the imagination, and adds spirit to sense, is useful.  --Shelley

Joy is not in things; it is in us.  --Wagner

From meat to mustard, consumers are trying to control their food bills by buying smaller-size items as they grapple with soaring food prices.  Companies have taken note, experimenting with different measures like three quarter gallon milk jugs and pies that have shrunk to 6 inches.  --Anne D'Innocenzio of the Associated Press

A happy man or woman is a better thing to find than a five pound note.   He or she radiating focus of good-will; and their entrance into a room is as though another candle had been lighted.   They practically demonstrate the great Theorem of the Livableness of Life.  --Robert Louis Stevenson

The idea for tech vendors is to make getting into it free.   Then once you suck them in, you have to make it enough of a value so that they will part with their money.  --Sharon Noguchi in www.mercurynews.com

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Your first consideration is to have your website fit in and be a part of you marketing strategy.   You and your company have a strategy whether it is informal, formal, written or simply by "default;" that is, reactive rather than strategic.   

Clearly if your website does not match up to your marketing strategy and plan there will be a disconnect. 

If your website is "disconnected" from your marketing plan you will join the millions of business owners and professionals that have static websites that are more like newspaper or magazine ads. 

This old school approach is becoming very old school.   Those companies and individuals that are leveraging web technologies for marketing are gaining strong competitive advantages even in regional and local markets. 

But as the saying goes, without a map or plan you can end up anywhere and anywhere is not smart business, especially in marketing.   

What do you want your site to do?   Maybe sell a product, relay information, generate an inquiry, set an appointment, request more info; the possibilities are endless. 

That is why you need to decide first what you want your site to do and it should be a solid business decision, in fact one of your most important business decisions.   

After you determine you goals, you should assess how appropriate is your site in meeting those goals.   Who is your target market?   What are your target market's demographics and interests?

In web sales and marketing terms you want to look for the conversion or next step from your target audience.   If your product or service is low consideration such as a product sold directly through e-commerce, then your conversion would be a direct sale. 

If your product or service is high consideration, such a kitchen remodel or roof, your conversion may be a phone call, inquiry, email, appointment or in-person visit. 

If you have no site, determine your budget first and then your timeline.  If you have a site that needs to be updated and upgraded, also determine your budget and timeline. 

Unfortunately many older websites cannot be upgraded or made search engine friendly and you may have to start again.

Before doing anything, look carefully at the keywords and keyword phrases that your viewers will use to find you.   Make sure these keywords are 'loaded' on your site, especially your homepage.   

Viewers find your site through keywords and keyword phrases; if these keywords are not on your site how will they find you? 

You can pay for ads and pay-per-clicks, the big advantage being you can target your audience.  Don't forget that more and more search engine algorithms are tending toward fresh original content also known as organic search engine results.

The good news is that your "organic" content is permanent, or at least until you remove it.   Unlike a paid ad that goes away when you stop paying for it, organic content lives on indefinitely making it an excellent value for your marketing dollar. 

An important fact to remember is that if you don't update your site regularly the search engines stop making spider and crawler house calls to your site.   If your goal is to attract the search engines then you must update your content regularly.

Use promotional interviews, promotional articles, quotes, blogs, links, backlinks and anything else you can to create content and make the search engines take notice.  It's all about your content.    

Make sure your site, especially your homepage, is full of your logo and brand.   If you have neither, develop them.   Remember that many expensive logos and brands don't work and you don't have to spend a fortune to get a good one.

If your site is new, you need to optimize it for search engine accessibility.  This is known as search engine optimization or SEO.   If your site has been up for some time and has lots of content, SEO will be less effective but still may be of value.

Search Engine Marketing or SEM is a more comprehensive marketing strategy plan than SEO.   SEM usually implies paid marketing but increasingly free marketing has become very effective depending on the market or space your company is in. 

Don't forget your site's look and feel which should match your company's look and feel.  If you sell luxury boats you don't want your site looking like you are CraigsList. 

Conversely, if you sell discounted goods from China you don't want your site to look and feel like Macy's website. 

Clearly some content is better than other content and remember that your content should parallel your marketing plan.   But don't forget that even minimal content is now better than no content. 

"There may be talk of recession and consumers may be less susceptible to advertising than they used to be, but consumers are still human," says Julia Hyde of Creative Search Media in Scotts Valley, California, "and the science of psychology will still make them spend their hard earned money. The goal is to persuade them to spend it with you."   

The bad news is technology is allowing your competitors the same access to web marketing as you have.   

The good news for you is hopefully they haven't heard about it yet.

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Are you content where you are with your company's "lowered expectations"?  Read my business article "The Business Analysis: Why Your Company's Future May Depend on It" on my reseach blog at www.jddeal.com. Deal Business Consulting at 831-457-8806.

Wingwalkers Baking Company www.wingwalkersbakingcompany.com bakes delicious cinnamon roll, coffee and cream, walnut and ginger and coco-choco chip cookies.  Distributorship inquiries welcome.

The Professional Touch Quality Auto Body Repair, Serving Scotts Valley and Santa Cruz since 1985, 203 - B Mt. Hermon Rd, Scotts Valley Karl Ryan owner www.proftouch.com

Jungletraders furniture, masks, statues from ancient African hardwoods like Rhodesian Teak and Lebombo Hardwood located at 5400 Scotts Valley Drive Suite B, Scotts Valley, CA  www.jungletraders.com

Cruz'n Cellular 266 Mt. Hermon Road Q, Scotts Valley, CA 831-430-0663 Verizon,  AT&T, T-Mobile Sprint-Nextel, Sirius Radio, Metro, Unlocking Sevices and Payments.  Sales, service and cell phone consulting. 

Obama believes that even the most intractable enemies can be pacified with diplomacy?  What "Lebanese Consensus" can Hezbollah possibly be a part of?  If Obama believes all this, he's not just a Jimmy Carter style liberal.  He's off in Noam Chomskyland --David Brooks, New York Times

I'm a vegetarian once removed.   I only eat animals that are vegetarians.  --Glenn McCoy in the Duplex comic strip

Admittedly, the next few years will be rough for families that bought cheap vehicles when gas was cheap, and now find themselves the owners of white elephants with little trade-in value.  But raising fuel efficiency is something we can and will do.  Can we also drive less?  Yes, but getting there will be a lot harder.  --Paul Krugman, New York Times

I have enormous sympathy for the foreign policy of George H.W.  Bush.  I don't have a a lot of complaints with their handling of Desert Storm.  I don't  have a lot of complaints with their handling of the fall of the Berlin Wall.  --Barack Obama

A lot of people think it is the boys that need the help.  The point is that this is not exclusively true.  If there is a crisis, it is with African-American and  Hispanic students and low-income students, boys and girls.  --Christianne Corbett

The data certainly reflect a weak economy but not one in recession.  --Ken Goldstein, The Conference Board

Analysts expect the slowdown to be most dramatic at mid-market Las Vegas resorts that rely on tourists driving from Southern California.  Those tourists already began staying away in the early part of the year, before gas prices rose again.  --Brett Zongker, Associated Press

If you travelled a lot in the years from say 1996-2005 you were constantly aware of your dollars' buying power and the economic advantage you had almost everywhere as an American.  Today, you feel like a pauper from some tiny, impoverised banana republic.  You find yourself literally laughing out loud in restaurants to keep from bursting into tears.  --Tom Bissel

Al-Qaida and bin Laden have caused huge damage to the image of Muslims all over  the world, and with his frequent statements about the Palestinians he just damages our image.  --Nimr Hamad, advisor to President Abbas

the new marketing is not like old advertising; it must be worked, honed, labored, tested, reworked, redesigned, updated, upgraded every day --JD Deal on www.twitter.com

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Are you content where you are with your company's "lowered expectations"?  Read my business article "The Business Analysis: Why Your Company's Future May Depend on It" on my reseach blog at www.jddeal.com. Contact Jack D. Deal Business Consulting at 831-457-8806.

Wingwalkers Baking Company www.wingwalkersbakingcompany.com bakes delicious cinnamon roll, coffee and cream, walnut and ginger and coco-choco chip cookies.  Distributorship inquiries welcome. 

Cruz'n Cellular 266 Mt. Hermon Road Q, Scotts Valley, CA 831-430-0663 Verizon,  AT&T, T-Mobile Sprint-Nextel, Sirius Radio, Metro, Unlocking Sevices and Payments.  Sales, service and cell phone consulting.   

Vandals are leaving Cancun, Mexico in the dark.  So far this year, vandals have stolen over 6,000 meters of electric wire leaving many neighborhoods i the dark.  --Denis Ruiz in www.novenet.com

The line between computers and cell phones continues to blur.  Mobile marketing to cell phones is going to be very big.   Kacie Johnson, Cruz'n Cellular 831-430-0663

To have  one's page alive the author must be alive himself, constantly acquiring fresh thought.  --Matthews

As I stood in meditation among the eager children, the discovery that it was knowledge they loved and not some silly game, filled me with wonder and made me think of the greatness of the human soul.  --Maria Montessori

Borrow some tricks from Direct TV and don't give your product's price immediately.  Take time to establish your product's value to the consumer first.  --Julia Hyde of Creative Search Media www.creativesearchmedia.com in the Scotts Valley Banner www.svbanner.com

A "windfall profits" tax would be passed on to the consumers as well.  Corporate taxes are consumer taxes in disguise.  --Jeffrey R. Scharf  in www.santacruzsentinel.com

He drew a circle that shut me out; heretic, rebel, a thing to flout.   But love and I had the wit to win: we drew a circle that took him in.  --Edwin Markham

Genius lights its own fire, but it is constantly collecting materials to keep alive the flame.  --Wilmott

The system is the solution.  AT Systems, Inc.   www.atsystemsinc.com armored car service.

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The Maya are alive, their works can be seen in the construction of great hotels, they are the workers and they are Maya, they are waiters but also Maya, they are also professionals, therefore we are not a lost race.  -- Gonzalo Pech Chuc member of the Academia de la Lengua y Culturas Mayas de Quintana Roo AC.

The U.S. always seems to find the means to reinvent itself in ways that Japan -- and much of Europe --often lacks.   --Stephane Garelli

There are good reasons Republicans are focusing on indentity rather than issues this year: in poll after poll, there's not a single major issue on which the public agrees with them or their presumptive nominee.  --Harold Meyerson

I cannot think but that the world would be better and brighter if our teachers would dwell  on the Duty of Happiness as well as the Happiness of Duty.  --John Lubbock

The biggest step communities can take to overcome our driving addiction is to mandate higher density and mixed-use development.  This will curb the unbridled exurban subdivision and mall sprawl that forces auto use for every perceived need.  Mixed-use development provides a variety of homes, jobs, shopping and parks in urban or suburban neighborhoods so people can live, work and play without necessarily driving.  --Warren Karlenzig of Common Current

People who pedal their bikes to work actually get punished as they are filtering the exhaust gases from the SUVs, trucks, etc.  As a courtesy to the imbecilic car culture around here, all you inhale are gas and diesel fumes.  If we want a clean environment, let's tax the inefficient trucks and SUVs off the road, but not asphyxiate bicyclist and pedestrian.  --Marc Moisson in the www.mercurynews.com

For people to achieve all that is demanded of them, they must regard themselves as greater than they are.  --Johann Goethe

It seems to me that one who has 18 children yet depends on no government help in raising those children is taking responsiblity for her actions.  As long as she stays out of my wallet, she can do whatever she wants.  It is when a person dips into my hard-earned income that I take offense.  --David Hildreth in the www.mercurynews.com

Even if they have the means to support so many children, how can they ignore the impact of such procreation on Planet Earth?  Do we wait for over-population woes (such as China) before taking personal responsiblity?  And why, oh why does the media glamorize such irresponsible behavior? --Jeane Hendricks in the www.mercurynews.com

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	jackddeal after extended periods negative brain plasticity robs those poor souls of what little creativity they may posses; not used it shrivels... less than 5 seconds ago from web
	jackddeal it's really so simple; blame it all on our ancestral hominids. they are the ones that survived so we inherited all their faults as well... less than 5 seconds ago from web
	jackddeal in essence we must give ourselves "permission" to be creative and take advantage of our 5 trillion neural links; that's a lot of links... less than 5 seconds ago from web
	jackddeal why don't the UFO nuts just shut up until we get one positive piece of evidence UFO's exist; what is clear is that many humans want them to less than 5 seconds ago from web
	jackddeal it is definitely not cool to pat your mate on the butt in public; that does not to all signal a sign of endearment, just a passing fad less than 5 seconds ago from web
	jackddeal how can you propose an $80 billion dollar tax increase while increasing spending by $300 billion? Answer: politics and voter gullibility less than 5 seconds ago from web
	jackddeal going to watch the Spurs - Hornets game which is a much closer approximation to reality than the presidential campaigns of blah blah blah... less than 5 seconds ago from web
	jackddeal it took a half million years after inventing tools for humans to control fire. a flint and a rock and some dried grass? from whence we come less than 5 seconds ago from web
	jackddeal the problem with idea generation is they come and go. sometimes the memory can pick them back up and sometimes not. lost in space and time less than 5 seconds ago from web
	jackddeal already picked up several article ideas from logging thoughts here. it's better than post it notes since entries don't get lost or misfiled less than 5 seconds ago from web
	jackddeal thinking about how this might be useful for keeping a log of ideas...pretty easy to keep Twitter minimized and pull it up when needed... less than 5 seconds ago from web

Not sure why your company or business is not performing as you expected? Are you content where you are with "lowered expectations"? What are your competitors doing that you are not? A good business analysis includes management, human resources, operations, sales, marketing and technology. Find out what you need to know and not just what you want to hear from an objective outsider that is not your employee, friend or family. Google the article "The Business Analysis: Why Your Company's Future May Depend on It" for more specifics. Contact Jack D. Deal at 831-457-8806; research blogs at http://www.jddeal.com and http://www.freeandinquiringmind.typepad.com

I find the harder I work, the more luck I seem to have.  --Thomas Jefferson

Just like black holes, wormholes suck in particulate objects, and also like black holes, they also travel at escape velocity, which is, the speed to get out of there is faster than the speed of light.   I'd like to prove that  wormholes are really there and prove all the theories are correct.  --10 year old college student Moshe Cavalin

Luck means the hardships and privations which you have not hesitated to endure; the long nights you have devoted to work.  Luck means the appointments you have never failed to keep; the trains you never failed to catch.  --Max O'Rell

In other words, if one felt comfortable then this secure, comfortable feeling was an indication that one had fallen behind the innovation curve, a detriment to success.  The implication was that innovation is inherently a tenuous and uncertain thing and that making it into a 'comfort' thing is very bad strategy.    --JD Deal

Make medicine from suffering.  --Zen Koan

A rose to the living is more than sumptous wreaths to the dead. --Nixon Wateman

It is a sad thing to reflect that in a world so overflowing with goodness of smell,  of fine sights and sweet sounds, we pass by hastily and take so little note of them.  --David Grayson

The world is so full of wondrous things, how can anyone be bored?  --JD Deal on www.twitter.com

There is a wealth of unexpressed love in the world.  It is one of the chief causes of sorrow evoked by death: what might have been said or might have been done that never can be said or done.  --Arthur Hopkins

Make online offers that leverage your search content.  --Anonymous

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