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April 05, 2009

SERP Jack D. Deal Mercadeo april 2 2009

 Results 1 - 10 of about 2,210 for Jack D. Deal Mercadeo. (0.27 seconds) 

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  1. Digg - Gray Whale Dating by Jack D Deal Mercadeo Marketing

    Gray Whale mating and dating patterns by Alan Godley of http://www.bluedolphin.org. Video by Jack D. Deal Mercadeo Marketing http://www.jddeal.com and ...
    digg.com/pets_animals/Gray_Whale_Dating_by_Jack_D_Deal_Mercadeo_Marketing - 33k - Cached - Similar pages
  2. Tamiahua Veracruz Seafood Restaurant Jack D. Deal Mercadeo

    Feb 19, 2009 ... Para ver mas informes de Mexico visite Jack D. Deal Mercadeo Marketing and Promotions Promociones, Jack D. Deal Business Consulting o Jack ...
    digg.com/food_drink/Tamiahua_Veracruz_Seafood_Restaurant_Jack_D_Deal_Mercadeo - Similar pages
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  3. This posting has expired.

    SF bay area craigslist > santa cruz > small biz ads. This posting has expired. (The title on the listings page will be removed in just a few minutes.) ...
    sfbay.craigslist.org/scz/biz/1084346900.html - Similar pages
  4. Jack D. Deal ESP Marketing Mercadeo Videos English/Spanish

    Apr 2, 2009 ... Contact Jack D. Deal ESP Marketing Mercadeo 831-457-8806. For more info see http://www.jddeal.com, http://www.youtube.com/jackddeal, ...
    sfbay.craigslist.org/scz/biz/1103816326.html - 6 hours ago - Similar pages
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  5. San Lorenzo Park Santa Cruz video by Jack D Deal Mercadeo - AOL Video

    San Lorenzo Park Santa Cruz video by Jack D Deal Mercadeo Video on AOL Video - A view of San Lorenzo Park in Santa Cruz, CA. Video by Jack D. Deal Marketing ...
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  6. Jack D. Deal Marketing Promotions, Capitola and Santa Cruz, CA ...

    San Lorenzo Park Santa Cruz video by Jack D Deal Mercadeo - AOL Video. San Lorenzo Park Santa Cruz video by Jack D Deal Mercadeo Video on AOL Video - A view ...
    jddeal.com/blog/2009/03/jack_d_deal_mercadeo_google_ma.html - 23k - Cached - Similar pages
  7. Jack D. Deal Promotions and Marketing, San Jose and Santa Cruz, CA ...

    Jack D. Deal ESP Marketing Mercadeo Videos English/Spanish (santa cruz) Craigslist mar 22 2009 ... Contact Jack D. Deal ESP Marketing Mercadeo 831-457-8806. ...
    jddeal.com/blog/2009/03/jack_d_deal_esp_marketing_merc.html - 14k - Cached - Similar pages
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  8. YouTube - California New Yorkers video Jack D Deal Business ...

    Apr 1, 2009 ... good in the meltdown...ha....video by Jack D. Deal Business Marketing Mercadeo Santa Cruz, CA and Felipe Carrillo Puerto, Quintana Roo, ...
    www.youtube.com/watch?v=dZArAbe0xq0 - Similar pages
  9. YouTube - Whale and Dolphin Game Plans by Jack D Deal Marketing ...

    Mar 16, 2009 ... Thanks to Alan Godley and Blue Dolphin Alliance http://www.bluedolphin.org Video by Jack D. Deal Mercadeo Marketing http. ...
    www.youtube.com/watch?v=Ns3jvOXha3o - 82k - Cached - Similar pages
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  10. Marketing Feeds : Gray Whale Migration by Jack D Deal Mercadeo ...

    The best marketing news aggregated from your favorite sites.
    marketing.feedables.com/story/2526996/Gray-Whale-Migration-by-Jack-D-Deal-Mercadeo-Marketing - 16k -

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April 04, 2009

Search and Videos...SEM gold?

videos - a good video is difficult to beat. People like to hear and see things for themselves, as opposed to reading about them, or being told about them. Video makes this possible, and accordingly is very popular. At the same time, video can be instructional, entertaining, and/or informational. When well done, videos will drive tremendous volumes of traffic, links, and/or potential clients to a site … and offers additional opportunities to appear in the search results.  --Jeff Quip

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April 01, 2009

Search results SERP for Jack D. Deal mar 31 2009

  1. Jack D. Deal Marketing Promotions, Capitola and Santa Cruz, CA ...

    Artisans Art Santa Cruz Video by Jack D Deal Promotions and The Great Morgani www.greatmorgani.com videos are now up on http://www.youtube.com/jackddeal ...
    www.jddeal.com/ - 290k - Cached - Similar pages
  2. Jack D. Deal Promotions and Marketing, San Jose and Santa Cruz, CA ...

    Google Jack D. Deal ESP for my portfolio, market research blogs and contact ..... Jack D. Deal ESP 831-457-8806 or reply to this ad for free assessment. ...
    jddeal.com/blog/2009/02/jack_d_deal_esp_googleprint_fe.html - 23k - Cached - Similar pages
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  3. YouTube - Friendlies Humpback Whales by Blue Dolphin Alliance ...

    Video by Jack D. Deal Marketing Mercadeo http://jddeal.com and http://www.freeandinquiringmind.typep... Category: Pets & Animals ...
    www.youtube.com/watch?v=E7uaTyFi7hk - 52k - Cached - Similar pages
  4. YouTube - Blue Dolphin Alliance, Jack D. Deal Marketing 831-457-8806

    Blue Dolphin Alliance http://www.bluedolphin.org 805-924-1420. Products shown are for fundraising. Jack D. Deal Marketing 831-457-8806 http://www.jddeal.co.
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  5. Digg - Bali Wave Art video by Jack D. Deal ESP, jddeal.com/blog/esp

    Brook Meidinger's Bali Wave Art . 6 months in Bali; 6 months in Sana Cruz. Video by Jack D. Deal ESP, jddeal.com/blog/esp.
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  6. Digg - Chop Shop Motorcycles Jack D Deal ESP

    Sean's Chop Shop Motorcycles Freedom Watsonville, CA Jack D. Deal ESP http://www.jddeal.com/blog/esp.
    digg.com/odd_stuff/Chop_Shop_Motorcycles_Jack_D_Deal_ESP - 34k - Cached - Similar pages
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  7. Business Models Jack D. Deal Business Analysis & Business Development

    Mar 16, 2009 ... Jack D. Deal Business Analysis and Development, Watsonville and Santa Cruz, CA 95076 831-457-8806. Google my name for articles and portfolio ...
    sfbay.craigslist.org/scz/biz/1077555690.html - Similar pages
  8. Jack D. Deal ESP Marketing Mercadeo Videos English/Spanish

    Contact Jack D. Deal ESP Marketing Mercadeo 831-457-8806. For more info see http://www.jddeal.com, http://www.youtube.com/jackddeal, ...
    sfbay.craigslist.org/scz/biz/1087531617.html - Similar pages
    More results from sfbay.craigslist.org »
  9. Stoke Motorsports by Jack D. Deal ESP - AOL Video

    Stoke Motorsports by Jack D. Deal ESP Video on AOL Video - Eric Stoke’s Stoke Motorsports, 412 Airport Blvd, Watsonville, CA 95076 831-722-6969.
    video.aol.com/video-detail/stoke-motorsports-by-jack-d-deal-esp/36028829695907931/?icid=VIDURVAUT09 - 58k - Cached - Similar pages
  10. San Lorenzo Park Santa Cruz video by Jack D Deal Mercadeo - AOL Video

    San Lorenzo Park Santa Cruz video by Jack D Deal Mercadeo Video on AOL Video - A view of San Lorenzo Park in Santa Cruz, CA. Video by Jack D. Deal Marketing ...
    video.aol.com/video-detail/san-lorenzo-park-santa-cruz-video-by-jack-d-deal-mercadeo/29760665/?icid... - 53k

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March 23, 2009

Keywords, Search and Searchers...

SEO professionals “get” a fundamental concept that many usability professionals do not seem to grasp easily. When searchers click on a link from a search engine results page (SERP) to a website, they expect to see those keywords on the page. And the web page content should appear somewhat focused on those very keywords. If not? Then searchers abandon the web page. --Shari Thurow

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March 18, 2009

Neuro Linguistic Programming and Search Engine Optimization

NLP is a complex area of research, requiring a solid understanding of grammars (not just grammar), and a good grounding in computational linguists (in order to apply the techniques to machine, which is not always easy).  For the purpose of SEO learning all about this would be overkill, and a waste of time, although very interesting!  I recommend understanding the basic way that the technology functions and having a good idea of how to write clearly, using the correct vocabulary, in a focused context is enough. -- Marie Jenkins

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Just what is the future of search?

The future of search lies in taking advantage of the emerging patterns that form new structures on the
Web in a useful way. These may be browsing patterns, social structures, large sets of formatted data, or any kind of information that has laws that govern it and make it possible to algorithmically translate it into a searchable structure. --Andrei Onghina

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March 05, 2009

Quote of the day and then some on search...

There are almost as many link building tactics as there are companies selling them. --Eric Ward

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February 13, 2009

Why leave out broadcasting your message?

Randomly pick 10 businesses that are in your industry or locale.   Google or Yahoo those businesses and jot down the results.   Then google or yahoo your business...how do you compare? 

Odds are you will find one or two that have a concerted online broadcasting campaign and the rest don't.  If you have developed your marketing plan you will see yourself in the top two or three but if not you will find yourself in the bottom seven or eight.   

Then ask yourself how many people are using yellow pages, listening to radio ads, watching specific  TV ads or reading newspaper ads?  If your phone is not ringing from these traditional mass media, why are you still investing in them?  

Wouldn't it make sense to be in the top tier in your industry so that when folks search they can find you?  

It's your choice...right? 


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February 10, 2009

Tougher times mean more customers and prospects will be using search

As more consumers are looking at cutting costs consumers are being more selective and using search to find what they need.  The implications for business and commerce are profound: increasingly if they can't find you by search they will not nor be able to do business with you.  

It's a "search" world and becoming more so.   


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February 08, 2009

Why are search dynamics so strong when compared to traditional media?

Search demand stays strong because it’s demand expressed by the user. If a marketer spends money on a TV ad, they have no idea if anyone is listening, or, if they are, do they care? It’s a gamble based on a rather cloudy mix of rating points, consumer confidence indexes, market research and a number of other fuzzy variables. Compared to that, search volumes are hard and crystal clear numbers: real people expressing intent by searching for things. Short of a customer giving you their credit card and telling you to charge away, there are few more concrete signals of consumer intent. The path from a search click to a customer conversion can still be tricky, but it’s an arrow straight and short path compared to the one that starts from watching a TV ad or reading a magazine. --Gord Hotchkiss

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February 07, 2009

Content link building may not work if you don't convey what you really want to say...

In person, there are miscommunications in almost any conversation, even when the people involved know each other relatively well enough to pick up on all the nonverbal cues that go along with it. With actual human users reading your content, you have to keep in mind that your point may not actually come across as you’ve intended. This could get you into all sorts of scrapes and, sadly, not get you the links you want. As writers, some of us tend to not be overly literal at times, but just because we are flowery and love to throw in weird references and turns of phrase does not at all mean that the people reading what we write will understand what we mean. How many times have you written something and had someone take it the “wrong” way when you never, ever saw that coming? --Julie Joyce

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February 06, 2009

How many keyword phrases should I target?

Like  so much of SEO the answer is a qualified "it depends".  If you don't have a long list, simply focus on the most important one or two first.  If your list is very short, just take them one at a time.  If your words/phrases are skewed in importance, give more time and effort to the top priority phrases.  If you are small and local and need a geocentric presence, you are in luck.  Your job can be posted with 2-5 posts per week.  If you are generic and in a wide space, you may have to do it several times a day and then may still not be happy with your results.  Small may not be better but it certainly is easier. Jack D. Deal

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What is a SERP?

Search engine reports or hits...typically search marketers look for the first ten SERPs or hits....

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SEO strategies and why you have to keep at it to keep up...

You really should check your search results on a weekly if not daily basis.  All of your SEO and SEM efforts can go awry in the blink of a click and you need to keep on top of it.   Often you cannot tell which of your hits will shoot to the top...but you can change that, especially if you are small.  Your goal is to get your bad hit off the first page of hits. 
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February 04, 2009

Organic and Low Value Links by fantomnews

"To keep it as “organic” (i.e. “near-chaotic”) as possible, you may actually need at least some of those despised “low value” links! Not too many of them, perhaps (whatever that may mean in tangible numbers - this is where all you can reasonably go by is trial and error, as frustrating as it may seem…), and probably not so much for their actual “link juice” perhaps, but very possibly in terms of plausibility. --fantomnews

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February 03, 2009

The long tail Holy Grail by Eric Enge

"There are no fixed rules for searching. People simply enter what comes into their minds. They don’t worry about grammar. They don’t worry about spelling. And many searchers don’t really know how the search engines work, so their queries can be all over the map. Another interesting trend is that queries are getting increasingly complex, with people using multi-word phrases rather than just one or two keywords." --Eric Enge in Search Engine Land
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January 30, 2009

Why is automated cheap link building software not so cheap?

The low quality of the links that most automated link building programs bring you is the least of your worries. Because most other webmasters that use tools like this usually control websites of reasonably low quality, the use of automated link building software might put your website in a bad neighborhood. That would mean that, in stead of reaping the benefits of your nifty little tool, this might result in you having to clean up your automatically generated link profile all summer long. Manually. --Tribal Internet Marketing

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Search and Article directories and article syndication comment from Searchcap jan 29 2009

Article directories and article syndication websites are one the earliest forms internet marketing, but do they still work and are they worth the effort? The main problem with syndicated articles is that they will most likely be seen as duplicate content, which Google claims will be filtered out of organic SERP’s. Article directory owners tell a different story. In a style reminiscent of late night infomercials, they will talk about the exposure benefits and tidal waves of traffic that contributions to article directories can bring. So where’s the truth? --Searchcap
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The Dynamics of Local Search Quote by David Mihm jan 29 2009

In a previous era, all small business owners needed to do in order to ensure that correct business information was presented to their audience was to make sure that the Yellow Pages printed their phone number correctly. Of course, in those days, if there was an error, it would be wrong for a year, because the Yellow Pages weren’t going to re-print and re-deliver an entire book just to correct every error reported to them.

One of the benefits of the online world is that corrections happen much faster (though they’re still not instant). But the downside is that instead of being one primary data source, there are at least a dozen that play some role. --David Mihm


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January 24, 2009

Search Marketing Webcasts Jan 23 2009

Upcoming January Webcasts

Turbo-Charge Your 2009 SEM Retail Strategy:
Top 5 Lessons & Tips from the Experts

Tuesday, January 27, 2009 - 1 PM EST

Jeff Hackett, comScore
Mike Deckman, Vintage Tub & Bath
Chris Wine, Marin Software

How did online retailers fare in the holiday selling season of 2008? The news may not be as glum as you think. Even in today's economy, savvy online retailers can maximize their returns, whether through investment in paid search, shopping engines or other online marketing strategies.

Get the latest comScore data on how online retail fared in 2008, learn how one internet retailer had its best season ever, and see how to manage seasonal and economic fluctuations in your online marketing campaign.

This webcast looks at online retail lessons learned during the 2008 holiday shopping season, and how to apply those learnings to your 2009 strategy.

Register Now


Attribution Management Forum 2.0 - Measuring an Ad's Value

Thursday, January 29, 2009 - 1 PM EST

Adam Goldberg, ClearSaleing

This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad, and follows up on our earlier webcast, recorded last October.

In this version of the Forum, we'll cover how the length of time between searches affects how ads are credited, how to properly credit ads that contribute to the sale of a non-related purchase (if you buy jelly after seeing an ad for peanut butter, should the peanut butter ad get any credit?), and how to give conversion credit to purchase paths that include offline touches.

We'll present a series of interactive polling questions and share the results with the audience immediately, so you'll get some real-time information as to how leading internet marketers value ads.
 

Register Now


Upcoming Search Marketing Expo events you won't want to miss:Attend a Search Marketing Now Webcast - it's free! Upcoming webcasts:Interested in advertising or sponsoring Search Marketing Expo or Search Marketing Now webcasts? Contact us.


You are receiving this email because you subscribed to a Search Engine Land, Search Marketing Now or Search Marketing Expo newsletter. To update your subscriptions or unsubscribe, use your newsletter preferences page at this link. Or send your written request to: 279 Newtown Tpke., Redding, CT 06896

© 2008 Third Door Media, Inc.


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January 22, 2009

Search Marketing: Don't Miss The Networking At SMX West - Online & In Person

Don't Miss The Networking At SMX West - Online & In Person

We've been writing frequently about the SMX West content and keynotes lately. There's another aspect of the show that is just as important and valuable - networking. And with more than 500 companies sending delegates (so far), there are lots of people to network with!

Keep reading to learn more about the networking opportunities and then register for your All Access pass to SMX West.

Networking begins on SMX Connect, the SMX West online social networking site. You can post your profile and introduce yourself to others that you'd like to meet on SMX Connect. Also, you can arrange to have lunch with others who share your interests at Meet & Eat tables.

There are also SMX groups on several popular social networking portals including Linked In and Facebook.

Meeting people online is great, but networking in person is where you make the connections that grow your professional network. Here is the schedule of in-person networking events (so far) at SMX West:

sponsored by:
Microsoft Live Search

SMX Meet & Greet
Monday, February 9 - 6PM to 7:30PM

Start your SMX West experience off right! Arrive early, pick up your All Access Pass and join us at the Santa Clara Convention Center for an informal evening reception with fellow attendees, speakers and invited guests. Open to All Access and Networking Pass holders.

Meet & Eat Networking Lunches and Birds-Of-A-Feather Tables
Tuesday-Thursday at lunch

There are two ways to get more out of lunch at SMX than just hot meals! All lunches are included for SMX West All Access and Networking pass guests. You're certain to sit with knowledgeable and engaging people.

Like the experience to be a little more structured? Sign on to SMX Connect and sign up for a Birds-Of-A-Feather table. These are a great opportunities to continue the conversation with others who share your interests.

sponsored by:
pixelsilk

SMX Networking Reception
Tuesday, February 10 - 5:45PM to 7:00PM

The SMX Networking Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with the more than 50 exhibitors and sponsors. This event takes place right after the opening keynote in the Convention Center.

WebmasterRadio.FM's Search Bash @ SMX West
Wednesday, February 11 - 9PM to ???

Webmaster Radio Search Bash events are legendary! And all SMX West All Access and Networking pass attendees -- along with speakers, exhibitors and press -- are invited to join in the fun.

Look for details and additions to the networking activities on our In Person networking page!

SMX West is an outstanding value at just $1395 for all of the content, keynotes and community networking opportunities. You can be confident you've invested wisely; we guarantee it!

Don't miss out. Register today!


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January 20, 2009

Battelle, Cerf & Sullivan to Keynote SMX West Search Marketing Local Search

Note: This SMX West conference preview was first published at Search Engine Land by Danny Sullivan - Conference co-chair, SMX West

Search Engine Land's next Search Marketing Expo conference, SMX West, comes to Santa Clara, California this Feb. 10-12. I'm happy to announce that we've completed our keynote lineup. Google's Vint Cerf, "The Search" author John Battelle and myself will all be kicking off each day.

SpeakersI'm going to start the show with a keynote after our initial welcoming, the morning of Feb. 10. One of my favorite things is to look back over a year and try to puzzle out what happened and what we might expect going forward, both as search marketers and searchers. Those developments and trends will be the core of my talk.

On the morning our second day, Feb. 11, internet legend Vint Cerf will be up. Widely honored for his work in building the internet, Cerf today serves as Google's "Chief Internet Evangelist." What battles does he still struggle with educating those who still don't get the internet? Where does he see search going from his unique perspective? This keynote conversation will cover these and other questions.

I'm thrilled to have John Battelle taking part. His book, "The Search," was one that I literally devoured in a single sitting. I couldn't put it down. It was filled not only with detailed history of search's "baby years," but it was also loaded with John's keen observations of search's impact on society. His "Database Of Intentions" metaphor for search engines remains one of the most powerful ways to explain to newcomers why search matters. John will cap off the keynotes on our third day, Feb. 12.

Want to understand more about what the show offers, in addition to our keynotes. See my long preview post about what to expect - 50 sessions, covering all aspects of search marketing topics, with sessions geared to different skill levels.

Check out that post; check out the SMX West site, then go register! See you in Santa Clara!


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November 16, 2008

Targeted Marketing and Search Marketing (santa cruz) Ad Nov 19 2008

Targeted Marketing and Search Marketing (santa cruz)


Reply to: serv-925216612@craigslist.org [?]
Date: 2008-11-19, 3:11AM PST


Need customers? Need clients? Got milk? The markets don't really care whether you thrive or not but I do. Do you? Take a little test: google your business name in quotes and look at the results. Then do that with your real name. Then compare by googling "Deal Business Consulting" and "Jack D. Deal". See the difference? If they can't find you...what? Reply to this ad or contact Deal Business Consulting 831-457-8806
  
  


  • it's NOT ok to contact this poster with services or other commercial interests
PostingID: 925216612
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November 09, 2008

Search marketing is hard to understand, where should a smaller company begin?

First begin by trying to dominate your company name; dominate would mean you have six or eight spots in the top ten search results or three or so in the top five.   Once you have reached this goal, begin with your name and do the same.   Search is not just for searches but for creating an image; a weak online presence is just that.   If you dominate your company name and your name at the least you will have some crediblity.   If your googleprint is weak you will project a weak image.  

Once you have dominated your company name and your name you can begin to work on other keywords and keyword strings that enhance your web presence.  If your business is local or regional you should also focus on geocentric keywords.


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November 05, 2008

Search Engine Strategies Chicago Dec 2008

Search Engine Strategies Chicago Search Engine Strategies Chicago
December 8-12, 2008 | Chicago Hilton

The media isn't converging on Illinois just to speak with president-elect Barack Obama - they're also talking about SES Chicago, the Midwest's largest search marketing event of the year. The Dec. 8-12 conference is already drawing coverage from hundreds of online and print publications, including those from our exhibitor, speaker, and delegate pool. Expect new sessions, speakers, and completely updated presentations, as you learn how to improve your business' website and its search engine rankings.

Some pre-conference insights from SES 2008 Chicago Speakers:

Bill Tancer will join Kevin Ryan in a Fireside Chat
Bryson Meunier will be presenting on Mobile Battle Search Update
Bill Balderaz will be presenting on Blogging for Business
Michael Kiefer will be presenting on the Brand & Reputation Management
Lawrence Lessing will be presenting on Remix: Making Art and Commerce Thrive in the Hybrid Economy

Register Now

Register now to gain complete access to the Midwest's largest gathering of SEO/SEM professionals. You'll also receive unsurpassed SEO and SEM training that will separate you from your peers and competitors.

Still not convinced? Sign up for a FREE expo hall pass to access the Expo Hall and Keynotes.

Got a Search question for one of our speakers?
Submit your question to ask@incisivemedia.com by Nov. 21st and we will


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September 19, 2008

Twitters on the new psychology of search marketing

e-commerce requires some degree of computer sophistication; the biggest challenge is implementing effective search marketing campaigns
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e-commerce and search marketing have advanced so quickly many companies have found the adjustments difficult and at times impossible
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strangely the biggest challenges many of these companies face is psychological
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many brick and mortar stores are finding ways to leverage search technology to boost their brick and mortar products and services
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geocentric search technology has now made it much easier to market across a region instead of just a locale
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Companies can now target local, regional and global prospects and customers by using organic and pay-per-click marketing campaigns.
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companies now have these options thanks to search technology especially local search
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others are using their online presence to drive offline sales
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astute entrepreneurs are now using their offline presence to drive online sales
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these specialty stores are finding it increasingly difficult to remain competitive as their cost of sales is much greater
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the consumer will get the 'look and feel' of a product and then buy it online cheaper
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other products are now being researched offline and bought online
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high consideration products like automobiles, consumers research offline to learn what they need to know and then purchase offline.\\
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these companies are almost eliminating ineffective traditional marketing and using search optimization and search marketing instead
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companies

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August 14, 2008

Measure Your Search Marketing Efforts with a Weekly Googleprint

It's easy.  Just type your subject in quotes in Google's search box.   This is one of the quickest and easiest ways to test your search marketing efforts. 

Each week you can track which of your search marketing efforts is paying off and which isn't doing so well.   The results may surprise you.   

For instance, you might be surprised to see your Craigslist ad showing up surprisingly high in your Googleprint.   Placing an ad on Craigslist not only gets your name out but also gets you site picked up by the search engines.   

You can also find out what doesn't work; for instance, all those URLs you stuck on Twitter are fun but probably don't count for much. 

Using search Googleprints is also a good way to see what your competitors are doing.   If they are buying Google search words that will turn up too.   

And don't forget to click past the first page and examine other pages.   Every now and then look at the first five pages to get a sense of what is happening on the lesser hits, especially if your search is a big generic one.   

So how can one tell just what is going on? 

Much has been said about figuring out the Google algorithms or the way Google comes up with its search results.   Forget it. 

Even an engineer would have trouble figuring out exactly what Google is up to and Google certainly doesn't want to let the cat out of the bag.   Those algorithms are Google's greatest intellectual property.   

The truth is the Google algorithms change on a regular basis and if you are monitoring your Googleprint you can see how search results change when algorithms change.   

Sometimes these changes can be somewhat dramatic significantly changing your Google footprint. But you won't know unless you are tracking your Googleprint.   

It's obviously important to remember that yours is not to reason why.   Your chore is to see the application and results of the Google algorithms.   

If you begin to see the results, you can begin to understand the bigger picture and how that affects your search marketing efforts.   

Don't expect any great revelations, but if you keep a steady finger on the pulse of the algorithms they will begin to make sense.   

The basics don't change very much and they are most important; change your homepage with fresh,  original content daily, focus on keywords and keyword strings and publish, link and backlink  as much as possible.   Avoid scams and spam.   

Regular Googleprints also help you check for spammers and scammers that affect your Googleprint; in fact, you may have recourse.   

For instance, a short while back when checking my Googleprint I was dismayed to see that the number one hit was a scam.   This scam had lifted my name and business name and had posted it on a website that was selling porn. 

I flagged and reported the site, as well as probably hundreds others also did.   Within 24 hours it was gone; barred by the Google God.  Or Goddess.  Or their Googlenesses.   

The lesson here is take action and don't panic.  Panic gets you nowhere when dealing in the search world.   

If you are just starting out with your search marketing efforts, make a weekly copy of your Googleprint and save it for reference.   

Over a period of time you can review your Googleprint snapshots and see which of your search marketing efforts is more effective.    

You can also check your Yahooprint and MSNprint as well.   

But clearly Google, as the biggest and most important search engine, is critical to search marketing and your search marketing campaigns.   

Think search.


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July 29, 2008

How Local Search Technology is Changing Our Sense of Community

Throughout the depressing news on oil, foreclosures, credit, jobs and stocks; there has been little attention paid to search technology, which is quietly changing our sense of community and the way we do business. 

Several trends suggest local search is not just a fad but a tsunami.  Each day more and more local searches conducted.   Yahoo estimates their local searches have grown by 76% in just 12 months.   

This spike in use is partly due to users becoming more skilled at using local search to find exactly what they want.   Search logs reveal users are adding more modifiers or attributes to describe more specifically what they want.   And they are finding it. 

All of this is resulting in a huge fragmentation of the Internet from global to local to niche and hyper-niche.  These local niche sites or "tail sites" are popping up to meet consumer demands for more information and direct access to local markets.   

Additionally more searches are being done per individual.  Yahoo reports their user logs show average user local queries up from eight to twelve per month.   These statistics are showing that users are finding what they are locally searching for. 

The good news for local businesses is that they can now market in areas outside of their immediate location.   The bad news is outside competitors can do the same thing.   

Businesses can now create promotional campaigns that can compliment an online experience with an in-store experience; or combine a virtual experience with a real experience.   This double barrel approach using both real and virtual appears to be the current hot ticket.   

It's called ROBO: Research Online, Buy Offline and it is the true tsunami.   The trends are also showing online research often leads directly to an onsite office or store visit.   

On high consideration items like cars, fully 89% of all buyers research online before making their new car purchase.   

While only 10% of actual purchases are made online; 90% are still made offline.  Still, that 10% represents $500 Billion dollars in sales. 

Small retail merchants are also complaining about a reverse threat to their businesses: ROBO Reversed.   Customers will come into their stores to see and feel a product and then go home to their computers and buy it cheaper online.   

Another growing trend is the coming together of local markets and social networks, like Twitter, Facebook and Youtube. 

With a burgeoning presence of smaller and smaller businesses on the web, local business marketing is seeing a rapid shift away from radio, TV and newspaper to local search marketing. 

It's simply a matter of Return on Investment or ROI.   Advertising is an investment and increasingly the better returns are coming from search marketing and not traditional media advertising.   

This better ROI is because search marketing is an entirely different way of marketing.   Advertisers can target a narrower niche market with very appealing promotional campaigns at a fraction of the cost of traditional media. 

A major advantage of local search marketing is shortened marketing cycles; the results are known quickly and changes can be made "on the fly."   With traditional marketing, results may not be known for weeks or months.   

In the age of the Internet, as the saying goes, "he who hesitates is lost." 

With this new capability to market geocentrically, local search marketing is changing the way we buy and sell.  Cars, home and garden, professional services, financial services and insurance, real estate and entertainment are increasingly being found and purchased through search technology.   

We all are watching as TV and radio viewing drops, newspapers shrink and telephone directories become obsolete.   This same local search technology is now beginning to drive local as well as global marketing.    

In the past we chose our friends and business dealings with those we physically knew.   Today, with local search technology, we can choose our friends and business dealings with anyone connected to cyberspace.


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July 23, 2008

Search Marketers Don't Forget - SMX Local & Mobile - July 24-25 in San Francisco

Don't Forget - SMX Local & Mobile - July 24-25 in San Francisco

SMX Local & Mobile takes place tomorrow, July 24, and Friday July 25 at the J.W. Marriott, 500 Post Street in Union Square, San Francisco.

Exhibit hours are 10AM to 6PM on Thursday and 10AM to 3PM on Friday.

You're pre-registered for the event, so stop in and meet our sponsors and exhibitors. They include Premier Sponsor Marchex, Networking Reception sponsor Outrider, along with Genie Knows, Orange Soda, Superpages.com, Zvents and Quova.

We look forward to seeing you at the Marriott for SMX Local & Mobile.


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SMX East Search Marketing Expo

Pre-Agenda Offer Expires July 26

Time is running out to reserve your place at SMX East at a great savings. Register for an All Access pass by Friday and pay just $995 for all three days of sessions, keynotes, networking activities, special educational presentations and meals for which SMX events are famous. We're so confident you'll be satisfied with SMX East that we guarantee it!

Search Marketing Expo - SMX East is programmed by Search Engine Land's luminaries Danny Sullivan and Chris Sherman -- creators of the original and best search marketing event.

Don't delay. Sign up today at the pre-agenda rate and take advantage of huge savings.


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July 22, 2008

Last Call For SMX Local & Mobile in San FranciscoThere's still time to register for Search Marketing Expo - SMX Local & Mobile in San Francisco this Thursday and Friday, July 24-25. Register today and save $200 off the on-site registration rate.

Last Call For SMX Local & Mobile in San Francisco

There's still time to register for Search Marketing Expo - SMX Local & Mobile in San Francisco this Thursday and Friday, July 24-25. Register today and save $200 off the on-site registration rate.

For the last couple months, we've been telling you why you should come to SMX Local & Mobile. That you'll learn the online marketing tactics influencing $500 billion in offline sales. That local and mobile search are opportunities for agencies and in-house marketers to outflank the competition. About the outstanding keynotes from Yahoo! and Microsoft. Here are the links if you've missed some of those:

Don't wait any longer! Register today and you save $200 on an All Access Pass. We're confident you'll be satisfied with SMX Local & Mobile. We guarantee it.


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July 21, 2008

Non-Linear thinking tells us we will never get out alive so we must adapt to realize our potential

jackddeal jackddeal we should remember to not take it too seriously since we will never get out of here alive...
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jackddeal jackddeal best bumper sticker in California gridlock today "We're All Downstream"...
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jackddeal jackddeal search is great because it is non-linear; it doesn't follow step by step to get the desired result; the great challenge is to make it faster
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jackddeal jackddeal state of flux is also another term for change; state of flux is good because it shows the dynamics across time and the most critical points
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jackddeal jackddeal it's one thing to be blindly optimistic; it's another to see and feel the opportunities but most importantly, take some sort of action...
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jackddeal jackddeal why we feel compelled to run and hide with the vanquished is a mystery for the ages since we are wired and adapted to realize potential...
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jackddeal jackddeal the Buddhists try to create a "gatekeeper" to the Five Senses so that outside stimuli can't invade and upset the quest for enlightenment...
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jackddeal jackddeal we are what we think, we are what we do; at the end of the day each of us hopefully can look in the mirror and say "it was fine."
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jackddeal jackddeal like a fighter stunned by a sharp blow, the rapid pace of change can leave us bewildered and befuddled; it's all how change is internalized

Check these businesses out in Hollister:

All Access Technology www.allaccesstech.com

Precision Laser Engraving www.lasergrl.com

Huboi Architecture www.huboi.com

Stay in the Pink www.stayinthepink.com

Shannon Grissom Contemporary Artist www.shannongrissom.com

DLG Printing www.dlgprinting.com

Nelson Staffing www.nelsonstaffing.com

PDC Pages www.pdcpages.com

PostNet www.postnet.com

MJM Computers www.sanbenito.com

W8LESS www.W8LESSROTORS.com

Dragon Paw Designs www.dragonpawsdesign.com

B & R Farms www.brfarms.com

ADZ Online Store www.adzonlinestore.com

Helen's Photography www.helensphotography.com

Homespun Harbor Ltd. www.homespunharbor.com

Register Now For SMX Local & Mobile In San Francisco

Search Marketing Expo - SMX Local & Mobile starts in less than two weeks. Register today and reserve your spot at the only event 100% dedicated to getting internet and search marketers up to speed on these ROI-driving opportunities.

SMX Local & Mobile will deliver cutting-edge content, insightful keynotes, and community-building networking events. Here's what you'll get by attending:

Content: Two days jam packed with tips, tactics and strategies that will start paying for your investment in SMX Local & Mobile right away. See the complete agenda here.

Keynotes: Yahoo! Local General Manager Frazier Miller and Microsoft Virtual Earth Principal Architect will discuss developments in local search and how location-aware devices and technologies spell opportunity for marketers.


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July 20, 2008

On how the doom and gloomers create the perfect economic storm and how can there be a recession with so much opportunity?

jackddeal jackddeal so don't believe the doom and gloomers when they say all is lost and the sky has commenced falling; if the sky falls, umbrella sales are up
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jackddeal jackddeal the perfect economic storm is presenting a whole new array of opportunities; rapid change creates turmoil which generates new activity...
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jackddeal jackddeal today's classified in the San Jose Mercury had six pages; half page for puzzles, one page for foreclosed homes, 3.5 pp for jobs, cars etc...
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jackddeal jackddeal always love going to south Salinas; all the coolers and big trucks, all bright and shiny and willing to carry that iceburg to all points...
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jackddeal jackddeal six of one and half a dozen of the other...one man gathers what another man spills...recession? what recession?
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jackddeal jackddeal recession? what recession? there simply has never been more and better opportunities then there are right now...or is it just mindset?
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jackddeal jackddeal is it easier for us to act or behave in more 'extreme' ways when we realize we are on stage?
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jackddeal jackddeal psychology, goals, search, content, market and track? the keys to search Nirvana?
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jackddeal jackddeal the only way to really figure out this search deal is to try it and test and see what brings results...it's a moving target anyway...

And now a few words from our dear friends at:

All Access Technology www.allaccesstech.com

Precision Laser Engraving www.lasergrl.com

Huboi Architecture www.huboi.com

Stay in the Pink www.stayinthepink.com

Shannon Grissom Contemporary Artist www.shannongrissom.com

DLG Printing www.dlgprinting.com

Nelson Staffing www.nelsonstaffing.com

PDC Pages www.pdcpages.com

PostNet www.postnet.com

MJM Computers www.sanbenito.com

W8LESS www.W8LESSROTORS.com

Dragon Paw Designs www.dragonpawsdesign.com

B & R Farms www.brfarms.com

ADZ Online Store www.adzonlinestore.com

Helen's Photography www.helensphotography.com

Homespun Harbor Ltd. www.homespunharbor.com


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July 19, 2008

In which we go from the rude and self absorbed to behavior modification, impropriety, self promotion and perpetrators of bad manners

 
jackddeal jackddeal if one is rude, inconsiderate and self absorbed those behaviors are unlikely to change or even become modified...
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jackddeal jackddeal If you have attempted to change behaviors through behavior modification, you will see changing behaviors is as difficult as changing habits
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jackddeal jackddeal past experiences also reinforce future behaviors which is partly why it is so hard to change perspectives, attitudes and personalities...
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jackddeal jackddeal If in the past one has had little or no sense of propriety and decency, then the odds are impropriety and indecency will continue...
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jackddeal jackddeal successful self promotion starts first with a deep look internally to put the home team's "ducks in a row"; self promotion starts with "me"
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jackddeal jackddeal When one is totally self absorbed there is only an outside chance promotions will miraculously fall into place and turn out as planned...
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jackddeal jackddeal no matter where in a conversation or no matter under what conditon, the immature will stop and take a call on their cell phone...
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jackddeal jackddeal Yet the perpetrator of bad manners is simply not aware of the consequences of their immature behavior; bad manners truly do not compute...
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jackddeal jackddeal When they refuse to do small favors or offer help they wonder why others find them offensive, as if civility were not in the equation.
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jackddeal jackddeal such standard niceties as saying 'please and thank you' or simply asking sincerely about another are rare in the self absorbed promoter.
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jackddeal jackddeal Rude behavior is a real no-no for serious self promoters; it makes the self promotion process much more difficult with limited results.
jackddeal jackddeal just as one's curiosity can be killed through inactivity, so too can human empathy if it is never excercised...use it or lose it?
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jackddeal

jackddeal you really don't have to have an ulterior motive for giving someone a sincere compliment; not everything in life is a payback or is it?

Interesting sites:

All Access Technology www.allaccesstech.com

Precision Laser Engraving www.lasergrl.com

Huboi Architecture www.huboi.com

Stay in the Pink www.stayinthepink.com

Shannon Grissom Contemporary Artist www.shannongrissom.com

DLG Printing www.dlgprinting.com

Nelson Staffing www.nelsonstaffing.com

PDC Pages www.pdcpages.com

PostNet www.postnet.com

MJM Computers www.sanbenito.com

W8LESS www.W8LESSROTORS.com

Dragon Paw Designs www.dragonpawsdesign.com

B & R Farms www.brfarms.com

ADZ Online Store www.adzonlinestore.com

Helen's Photography www.helensphotography.com

Homespun Harbor Ltd. www.homespunharbor.com


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A Reactive, not strategic Government has something in common with arrogant self promoters with a phony sense of empathy that are mired in the swamp

jackddeal jackddeal why not 141 characters?
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jackddeal jackddeal a quick glance at the morning paper assures me that government is totally reactive, useless and the politicos that say otherwise are dupers
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jackddeal jackddeal arrogance is it's own reward, no?
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jackddeal jackddeal trying not to go where the arrogant, self absorbed self promoter is not only crude and rude but speaks and writes poorly with bad grammar ha
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jackddeal jackddeal bumper sticker in morning commute "Fat people are less likely to be kidnapped". Think about it...
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jackddeal jackddeal overtly the inconsiderate will try to demonstrate concernand even a phony sense of empathy but below the surface it is all a sham...
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jackddeal jackddeal There is little perspective when one is mired in the swamp of self absorption.
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jackddeal jackddeal the "crude and rude" are often so focused on themselves they cannot see how their behavior and behaviors are offensive to others...
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jackddeal jackddeal We are what we think but we are also what we do.

Can't have too many Amigos!


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