Electronic Self Promotion ESP (aka Electronic Business Self Promotion EBSP)
Your actual plan depends on: 1) Your capabilities and capacity 2) Your motivation and willingness and 3) Your perception and psychology
Week 1
1. Review your business/ personal goals and your business model
2. Review your current marketing plan
3. Identify the your initial business ESP profile
4. Review current search results with Google, Yahoo, leapfish, cluuz, etc.
5. Determine keyword, strings and geocentric keywords for business/personal names
6. Draft initial ads for craigslist.com and oodle.com
7. Shoot video(s) for youtube, facebook and myspace
8. Review, revise or start your ESP slogan
Week 2
1. Submit text ads to craigslist and oodle.
2. Submit videos to youtube, myspace, facebook, etc.
3. Create blog entries on jddeal.com and freeandinquiringmind.typepad.com
4. Add these entries to your blog/website
5. Draft second text ads for craigslist and oodle.
6. Create second video(s) for youtube, etc.
7. Review search results with Google, etc.
8. Finish business slogan
Week 3
1. Update search results
2. Review keywords and keyword strings
3. Incorporate business slogan in collateral materials
4. Revise/update text ads
5. Create additional video(s)
6. Draft 20-30 second "elevator speech"
7. Develop Wow! Factor
Week 4
1. Insert Wow! Factor
2. Identify additional search keywords and strings
3. Revise update text ads
4. Create additional video(s)
5. Finalize elevator speech
6. Review future ESP plan
